Today’s modern world is digitizing at a rapid pace. Customers are known to spend more on listings on AirBnB, an online vacation marketplace, than on bookings and reservations at most luxury hotels. Facebook, today’s second largest online advertising marketplace, reported revenue of over $28 billion in Q2 2021.
catch? These two sites do not own the properties they list or the products they advertise. Instead, they are a platform where sellers can connect themselves with buyers.
This connection has huge income potential in it. Today, about 15% of global digital advertising revenue comes from online marketers promoting other companies’ products, a percentage of their revenue.
BILLIONS OF PEOPLE ARE CONNECTED ONLINE, MANY OF WHOM MADE AT LEAST ONE ONLINE PURCHASE IN 2018. HOWEVER, MANY BUSINESSES DON’T HAVE WEBSITES, DON’T MAINTAIN THEM PROPERLY, OR SPEND ENOUGH MONEY ON DIGITAL ADVERTISING.
From two perspectives, you can see two things. On the one hand, there is a huge gap in the market.
On the other hand, however, this is a gold mine of opportunity for those who are willing to seek and act. Digital marketers harnessing the power of search engine optimization (SEO) fill the gap while creating a bank.
Table of Contents
What is “Rank and Rent”?
A “rank and Rent” model is a digital model where you create or build a site, nurture and develop the site until it ranks in local search results, and then rent the site to someone who needs it, such as a small or local business.
- Find a niche and position with small competition and good traffic numbers.
- Choose a domain for your site.
- Create content.
- Optimize your site to rank in search engines for various keywords.
- Use your audience to rent websites to business owners in the same niche.
Local SEO practitioners and veterans are fans of ranking and leasing strategies because they are relatively simple, scalable, and, above all, profitable.
If you’re not familiar with it, don’t be afraid. Experience with ranking websites and the tools used to rank them is the foundation you need to start ranking and leasing.
How is it different?
“Rent” is the word that makes all the difference here. When you ‘rent’ your site, you choose not to hand over control of your website.
You are responsible for the links, design, and content within the Site. Businesses looking to rent a website must negotiate content and links.
You can rent the site to other clients when they want to end the lease because they got what they wanted or didn’t get anything. Sometimes you can rent a website for a higher value.
If you are interested in ranking and leasing your site into a long-term SEO-related venture, you will need to develop your skills in growing your portfolio with other websites and niches that produce a certain amount of money.
Who rents the website?
Local business owners in various niches are interested in renting web space. And when it comes to most local brands, the main determining factor is cost.
Maintaining your own website is expensive. Hiring and paying someone to design graphics or write content is expensive, and besides the cost, chasing backlinks takes a very long time.
Renting a website allows local businesses to combine all these costs into a regular fee. They can stop paying at any time if they feel it’s not paying off, or if they want to move on to a new strategy.
Ranking and leasing websites provide benefits to certain kinds of customers beyond cost.
Newly opened venture company
Any website started from scratch will take some time to gain steam and traction from the SERP. Even local ventures that receive a lot of foot traffic don’t immediately appear on the front page of SERPs.
Renting an already existing website is a surefire way to skip the troublesome process of building and ranking your site and instantly appear in local searches.
Companies that rely on potential customers
Local businesses will want potential customers anytime, anywhere. And compared to other methods of gathering and drawing prospects, renting an online site reduces the work and obligations.
Business owners targeting new markets
It is much easier and cheaper to rent a website when you are trying to take advantage of a new customer base.
If it succeeds, congratulations, you have introduced yourself to a new market at a low cost. If not, it’s fine, since your costs are minimal.
Website Ranking and Rental Steps
Ranking and leasing a website usually involves the following steps:
- Choose a niche market
- Create a domain name
- Content Management System Settings
- Research on competitors
- Keyword analysis
- Create content
- Google My Business Settings (GMB)
- Full Offsite SEO
- website rental
Choose a niche to promote
As the niche market isn’t lucrative enough to strike a delicate balance as evidenced by its relatively high search traffic, but its ranking will be a long and costly task that doesn’t compete. First, narrow down the cities and industries you want to rank so you can focus on local businesses.
As a rough measure, find local searches per month of less than 200 to 500 searches. It’s a good place to start.
Choose a domain name
Think carefully about your domain name. Google doesn’t put a lot of weight on exact domains, but matching words across domains is still a great idea.
Try using a domain that includes both the primary keywords and locations of your choice. Also string together a few keyword terms in various readable ways for inexpensive combinations.
content management system
Setting up a content management system is essential if you don’t spend a lot of time managing your content. And there is a lot of discussion on the best CMS platforms out there.
WordPress is free and customizable with pretty themes and designs. There are thousands of high-quality and detailed guides explaining how to create a WP CMS.
Get a little more technical here. Find out what’s right for your biggest competitors and influencers.
Researching your competitors is to use some useful SEO tools such as:
- Ahref Surfer SEO
- Can you rank?
- Search metrics
- And many more.
As a ranker and lessor, you should keep in mind that your end goal is to rent your website to generate leads. Tune your keywords to this goal. It focuses on people who are in the final stages of purchasing a product or service.
With low competition and moderate search volume, there are tons of guides and tools you can use to generate keywords.
Once the keyword search is complete, it’s time to move on to content creation. Focus on articles and blogs relevant to your niche and use the keywords you research.
Your home page should contain some content that describes your expertise, and your information page should provide information to enhance your legitimacy and authority as a content provider. End posts with a clear call to action so you can leave your contact information as a potential customer.
Content that doesn’t serve these purposes can still be ranked, but you need to be careful about misleading viewers.
Google My Business (GMB)
Registering your site on Google My Business (GMB) allows it to appear on Google Maps. Be careful not to skip this step.
As can be seen from many local searches, map results rank higher than organic listings. Google Maps Pack generates more clicks and leads.
The entire process of registering for GMB can be done through the GMB dashboard.
Evolve your profile further with a powerful off-site SEO campaign. Focus on building citations and backtracking.
Quotes point to placements in your local directory. To get started, create your profile on lists like white pages and yellow pages, and before branching to platforms like Facebook, Yahoo!, and Bing.
Get started with high-quality links by pulling the data you gathered from the backlink auditing part of researching your competitors. A special focus is placed on linking guest posts.
Properly placed guest posts solidify your position and increase your authority.
Following the steps above will create a site that communicates the weight and value of your niche. What you want to do now is rent a website for money.
There are several ways you can go about this.
Cold calling business is one. Be prepared to negotiate with your phone book.
You can also contract brokers to sell prospects. They may not pay a lot of money as a business will, but they also need a change without asking any questions; They just don’t want leads and anything else.
You may also stumble upon a network in a niche, such as a kind of marketplace that encourages companies to lead generators.
If you want someone else to rent your ranking site, look at these options and more.