What are the most popular services on the market?


Those who want to start a business with minimal capital investment are advised to pay attention to the service sector. You have special education or practical experience in such fields of activity, and with the right promotion strategy, your initial investment will pay off quickly and you can get good returns. Before choosing a type of activity, you need a demand for the business needs that are in demand in a particular region. What is the planned sales volume, development prospects, etc.

According to the Federal State Statistical Service, the amount of paid services of all kinds in 2021 amounted to 730,2335 million rubles. The most demanding service is transportation, the amount of which amounted to 1375,986 million rubles and households 799.2 billion rubles.

A small study will need to be done in this area where you plan to do business in the area to determine which services are most popular for the population. This is necessary to determine the demand for a particular service, the level of competition in this sector, profitability and approximate payback period, and compliance with federal and local laws.

In order to determine the estimated level of demand, we need to consider data such as the number of the population, the cost of the service, the demand (how many times a year use that type of service), etc.

If you have real-world experience and knowledge in a specific area, you can do business without attracting employees at first, and without attracting business, and then hire employees after forming a circle of customers.

What services can you provide to the population?

  • repair workhouse (“Husband”, “Master for an hour”);
  • Transportation services: delivery, transportation;
  • household appliances, mobile phones;
  • cosmetology and cosmetic services;
  • conducting seminars, trainings and training courses;
  • sewing and repairing clothes;
  • shoe repair;
  • massages and other wellness treatments;
  • organization of holidays – birthdays, weddings, corporate parties;
  • dry cleaning;
  • caring for the elderly and sick;
  • ceremonial service.

For individual entrepreneurs and legal entities:

  • design development, copywriting;
  • creation and promotion of the site;
  • legal assistance;
  • office equipment repair;
  • Accounting.

How to open a business in this direction

To start a business, it is not necessary to explore the supply and demand of the population of this region, you must register as an individual entrepreneur (IP).

Main steps:

  1. Decide what your greatest demand is.
  2. Select the desired Business. In business development, it is best to choose a few related activities that will expand the scope of your offer.
  3. Determine the most optimal form of taxation. Such a choice should take into account the planning of sales, type of customer, type of customer and contractor (individuals, individual entrepreneurs, legal entities), number of employees planned, etc.
  4. At the place of registration, the tax inspection is registered and recorded in the social fund. Open a bank account (if you plan to work for a legal entity).

The most popular service for the population

When choosing a niche, it is necessary to obtain a license, not only the level of demand, but also the ability and seasonality of the population of the region, permits from the sanitary service and fire service, etc. …to

The most demanding services for the population of small and medium-sized cities:

  • shoe repair;
  • hairdresser, hairdresser;
  • “Husband for an hour”;
  • repair of household appliances, computers and telephones;
  • organization of holidays;
  • ceremonial service.

Shoe repair

Types of business that require specialized knowledge and experience. Minimum investment is required for IP registration, special tools and raw materials, manufacturing signs and Custom business cards. As the spring and autumn periods increase, there is a demand for demand. Approximate sales during self-employment can be 40,000-50,000 rubles when hiring 40,000-50,000 rubles.


The opening of hairdressers is one of the most promising types of commercial activity. Get the right choice of place and choice of qualified owners. Depending on the level of your target audience and the level of competition, you can take a hairdresser economics class or a premium salon. The initial cost varies from 300,000,000 rubles to several million (it depends on the large number, depending on the list of equipment, equipment and tools, furniture, and advertising costs. The amount of monthly revenue is from 100 thousand rubles, the average size of the check, the number of owners, the intensity of the promotion It depends on the size.

“Husband for an hour”

A relatively new and promising business type. It consists in carrying out the repair of household appliances and household appliances, the installation of plumbing and kitchen equipment, the installation of electrical wiring, water supply systems, plumbing and kitchen equipment of minor construction works. Minimum capital investment – registration, purchase of instruments, advertising costs. The amount of revenue from such activities can be 30 000-50 000 p. every month.

Repair of household appliances, computers and telephones

Real directions of regions, including small towns and villages. Its main function is to attract qualified Masters and Permanent Advertising. When extending the scope of proposals and active promotions, the amount of revenue can be 50,000 months per month.

Holiday organization

There is always a demand for such a service, especially in many cities. You can organize birthdays, corporate holidays, and weddings. The main specificity in such cases is the need to establish links with food institutions, local artists and music organizations, manufacturers of souvenir products, etc. Sales volume is unstable (the highest indicator of revenue – May-September-September) up to 50,000 150 thousand rubles.

Ceremonial service

Evaluate the services that are most in-demand and pay attention to ritual activities. You can expand the list of offers to increase your revenue. This may include, for example, the manufacture and installation of monuments. The cost of the startup phase will be small IP registration, sample purchase, and registration of advertisements. The size of the revenue depends on the number of orders and the size of the average inspection. Funeral institutions of medium and large cities are credited from 200,000 p. every month.

Effective promotion

The success of any business depends on the right choice of a commercial niche, level of competition, professionalism of the workforce, a good location, and a competent marketing strategy.

  • Explore your target audience (needs, interests, income levels, advertising tools they trust, etc.).
  • Analyze your competitors’ strengths and weaknesses.
  • Develop a competitive advantage for building advertising campaigns.
  • Analytics, when advertising customers come (when multiple marketing instances are used).
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