A customer can be defined in the Economic sense, as being the natural or legal person, who makes the decision to buy a good or a service, occasionally or habitually, from a supplier, or trade. It is a person who entrusts his interests to a person (expert) in exchange for a good. In a simpler way, the customer, therefore, receives a good or service in exchange for a sum of money paid to the supplier.
As for the clientele, it designates all the clients of a craft, commercial or service company. It even consists of the most essential aspect of the goodwill of a commercial enterprise. In view of these definitions, it is therefore obvious that the customer is the essential element for the development of a company. It is therefore important for an entrepreneur not only to be in search of new customers, but above all to build customer loyalty.
The expression “customer loyalty” can be defined in essence as being: all the activities and strategies aimed at encouraging customers to continue to buy your company’s products and services rather than leaving to compete. .
It is therefore fundamental to build customer loyalty, because Customer loyalty is of paramount importance for the growth of a company over the long term. Customers who have purchased from you know your company, making them easier and more predictable sources of future profits. They are not one-time customers since they buy regularly and do so knowingly: you have already proven yourself by selling them quality, at a fair price, combined with excellent customer service, so they are house is a given.
Customer loyalty is essential, for the long-term growth of a company, in the quest for the development of a business for a company it is much easier to focus on the acquisition of new customers, except that this very often leads us to overshadow the satisfaction of the customers we have already conquered. An attitude that can have negative consequences on the results. It is clear that by opting for this process, the risk is clearly the loss of speed on the ground, and in this case it will be necessary to redouble efforts and hard work to go up the slope.
In light of the above, it is important for every entrepreneur to take stock of customer loyalty. Because as much as the acquisition of new customers is important, the loyalty of old ones is necessary. If you neglect your old customers, you will give the impression of not being interested in customers who have already purchased your products, so you must put in place mechanisms of a balance, in order to accelerate growth and optimize the performance of your structure.
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