Making the decision to open e-commerce and finally achieve more independence is just one of the steps that a future shopkeeper needs to take.
In addition, he needs to solve a doubt that permeates even the most convinced people: what to sell and what are the best products to sell online?
Making such a choice is very important.
It will greatly influence the next necessary steps, such as initial investments, type of public profile, adopted strategy, marketing techniques, etc.
To facilitate the trader’s side through internet sales, we have listed in this article the top 10 best products that people buy the most and that tend to give good income.
Table of Contents
1. Cosmetics and perfumes
The niche was in 1st place in terms of the number of orders, according to a survey carried out by Ebit, in the first half of 2018, reaching a volume of 15%.
In addition, the survey found a 45% higher revenue growth compared to 2017.
Thus, we see that selling products in this medium is usually a good investment since it has greater ease of return.
There are several options within the area: creams, perfumes, and makeup, among others.
It is also possible to focus on male or female audiences.
2. Fashion and accessories
The fashion niche ranked 2nd in order volume, also according to Ebit, in 2018, reaching a percentage of 14.5%.
It is interesting to note that even having lost position in relation to the previous year, when it had been in 1st place, the niche still achieved a good result and an increase in the number of items sold, since in 2017 the volume had remained at 14.2 %.
Thus, investment in this market, in addition to being promising, makes it possible to cover numerous options, such as footwear, eyewear, bags, clothing, personalized T-shirts, and jewelry.
Such goods can also be of a variety of styles and audiences, such as children, young people or more mature people.
3. Home and decoration
Another growing category of internet sales. Still, according to Ebit, there was a 29% increase in revenue.
In relation to the volume of orders, the value was 10.9%.
The choices of products in this area can be paintings and decorative posters, office supplies and stationery, ready-made and made-to-measure furniture, rugs and ornaments.
Having creative photos, for dissemination, with decoration suggestions, helps with the conversion.
4. Telephony and cell phones
The category ranked 1st in 2018 in terms of financial volume, reaching 18.9% of internet sales.
The investment is proving to be profitable, as in addition to selling new and used smartphones, it is possible to work with accessories, such as differentiated and personalized cell phone cases.
This last option always works out well, as people usually like to buy more than one, so they can switch from time to time.
5. Sport and leisure
Also with a good output, reaching 7.7% in order volume, sports and leisure products attract an audience more concerned with health and well-being.
Anyway, as in other niches, it is important that the retailer has a focus, such as selling gym and running items and clothing, or something more related to trails and camping.
Products related to dance or yoga are also some of the options.
6. Digital products
A great idea for that merchant who doesn’t have much physical space to store stock.
The sale of digital products is increasingly high and gaining credibility.
Today, most people prefer an online class, in the comfort of their home, to having to deal with traffic jams and wasting time.
Thus, it is possible to commercialize virtual classes, of the most different subjects, going through how to do a make-up and getting to quantum physics.
E-books are also good choices, especially for those who like to write.
7. Customized Items
Within personalization, it is possible to think of various options, such as t-shirts, flip-flops, mugs, key chains, diaries, planners and gifts.
Also, the retailer can open the possibility for the customer to send their own images or for the e-commerce to have a list of themes to choose from.
The secret here is to try to deliver something unique and exclusive with internet sales, which makes the customer identify with the purchase made.
8. Pet shop
Maybe you know someone who is so crazy in love with the pet, to the point of posting countless photos on social media and treating the pet like a son.
This whole affection for pets is increasingly present.
Thus, investing in this area tends to give great results.
Having a focus, such as cat-only or dog-only items, tends to get more attention and give the store more personality.
In addition to typical products, such as clothes, toys, shampoos, blankets, beds and accessories, it is also possible to create items for the owners.
For example, cat moms and dads will appreciate cat-themed T-shirts and shoes.
9. Geek products
Geek articles are also among the best products to sell online.
Trade, which features items related to superheroes, characters, movies, books and series, is on the rise.
It is not by chance that there are fairs and annual meetings for the public that identifies with this lifestyle.
Thus, the shopkeeper can think of articles that cover this universe, such as, for example, clothes, diaries, cups, posters, dolls and accessories.
If there is the possibility of creating differentiated products that do not yet exist in the competition, the merchant has more chances to stand out.
10. Automotive accessories
The seller who chooses this automotive parts market will probably reach a very specific audience, who like cars and, mostly, men.
Even so, it can be a good way out, as it is not difficult to find one who appreciates taking care of the car.
To be able to stand out, it is necessary to know what types of items consumers need most and what their greatest desires are in relation to their vehicles.
Now, after this long list of suggestions for the best products to sell online, have you managed to make your choice?
Know, first of all, that although such goods tend to get good sales and income, planning and studying the profile of the clientele and competitors is always welcome