LinkedIn Top Demographics Important to Social Media Marketers

LinkedIn Gender Demographics

As for gender, American men and women are equally represented on the platform. 25% of U.S. men and women say they use LinkedIn.

Globally, it’s a different story. Considering all LinkedIn users worldwide, 57% of users are male and 43% of users are female.

LinkedIn Location Demographics

LinkedIn users live in more than 200 countries and territories around the world. About 70% of our users are located outside the United States.

However, more than 167 million LinkedIn users live in the United States, followed by India, China and Brazil with the largest number of other countries. The UK and France took fourth and fifth places respectively. When targeting LinkedIn members, consider the vast size, reach, and diversity of our global workforce.

What does this mean for you? When targeting LinkedIn users, consider the sheer size, scope, and diversity of its global workforce. As well as America.

A closer look at US users reveals that they live primarily in urban areas. Here is a full breakdown of US adults living and using LinkedIn.

• Urban: 30%
• Suburbs: 27%
• Rural: 13%

This is not surprising given that LinkedIn is geared towards business professionals who tend to work closer to the city centre.

LinkedIn Income Demographics

Most LinkedIn US users make more than $75,000, and that’s just a few.

Remember: LinkedIn includes executives, CEOs, and key corporate founders of Fortune 500 companies. In fact, 45% of LinkedIn users are in senior management positions. This means that the people you can target on LinkedIn can have great revenue potential.

This is good news for brands targeting high-value customers.

It’s one of the reasons 58% of B2B marketers prefer LinkedIn ads over other social groups. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn.

Here’s a full breakdown of US users’ income earnings.

• <$30,000: 13%
• $30,000-$49,999: 20%
• $50,000-$74,999: 24%
• $75,000 or more: 45%

LinkedIn Education Demographics

More than 46 million students and recent college graduates use LinkedIn. They are the fastest growing demographic for networking sites.

50% of Americans with college degrees use LinkedIn, while only 9% of members with a high school diploma or less.

This makes sense. LinkedIn is a great place to network and find work. People graduating from higher education are most likely to start their careers using LinkedIn.

• High School and Below: 9%
• Some universities: 22%
• University, etc.: 50%

Recognizing how different groups are using LinkedIn is key to your marketing strategy. Knowing your audience and how they use social media can help you understand their needs much better and find ways to address their grievances. By understanding your customers on LinkedIn, you can customize your business model.

Now that you know more about your potential LinkedIn audience than ever before, use Moyens I/O to schedule posts and manage LinkedIn awareness to take your marketing strategy to the next level.