You have written a blog post. You have launched an ad. Your digital marketing is up and running – but somehow it’s still not driving the results you want. What can you do to improve it?
Digital marketing can be a complicated process. You have to optimize for many factors, from user preferences to Baidu algorithms. The good news is that it doesn’t have to be overwhelming. There are a few different ways to optimize digital marketing for better results.
So, what are the ways? We’ll explore a few digital marketing optimization tips below, read on to learn more.
Digital marketing can be broken down into many different strategies, each requiring its own strategy to drive success. However, there are a few things you can do to benefit your digital marketing across the board, and we’ll cover them below.
Here are eight digital marketing tips to help boost your income!
Table of Contents
1. Know your audience
One of the important things in marketing is knowing your audience. If you don’t know who you’re marketing to, your campaigns won’t perform well.
Knowing your audience isn’t just about saying “domestic middle-aged adults” or similar vagueness. You need to examine your existing customer base to determine what types of people will buy your product or use your service. View demographic data such as:
From there, you can use the information you find to create buyer personas, or hypothetical examples of people you want to target. An example might be “Mr. Li, a 46-year-old teacher in Beijing”.
Ultimately, knowing your audience will help you create content that appeals to those people in particular.
2. Focus on search intent
When people come to your site and engage with your content, it’s important to know not only who they are, but why they’re there. In other words, you need to focus on user search intent.
Let’s say you’re writing a blog post on your website and target the keyword “what a roofing company does.” Before writing this article, you should look up this keyword to see the current rankings. This will tell you what kind of information users are looking for.
By writing content that drives search intent, you can more easily engage users. This, in turn, will greatly improve your company’s digital marketing results.
3. Use multiple strategies
One thing you want to avoid is limiting yourself to a single strategy. If all you’re using is email marketing, it may still benefit you, but you’ll be missing out on all the traffic you could get from other sources, such as search engine optimization (SEO) or social media.
That’s not to say you have to tackle every strategy from the first step. You can start with one strategy until it is up and running. But in the long run, you can benefit more from multiple strategies.
It’s a good idea to employ some or possibly all of the following strategies:
- Search Engine Optimization
- Paid advertising
- social media marketing
- social media advertising
- Web Design
- content marketing
- email marketing
With multiple strategies bringing you results at the same time, you’ll see more income every month.
4. Brand yourself
In all your marketing activities, branding is very important. Everything from your ads to your emails should reflect your brand’s unique identity. You want people to remember you, but without branding, your marketing won’t make your audience memorable.
An easy way to brand yourself is to use visuals. You can use color schemes and font styles to convey a specific look and feel. You can also rely on things like word choice. Do you want to sound professional and prestigious? Or fun and laid back? Whatever it is, communicate it with your brand.
5. Mobile friendly
Did you know that over 50% of internet traffic comes from mobile devices? Additionally, Google uses mobile-first indexing, which means it ranks websites based on their mobile format. For these two reasons, all of your digital marketing should be mobile-friendly.
This is mostly about your website, but mobile friendliness will improve digital marketing across the board. Your paid advertising landing pages, your emails, your SEO content—all of these must be optimized for desktop and mobile.
An excellent way to create mobile-friendly web pages is to use responsive design, which rebuilds pages to fit the screen on which they appear.
6. Keep your content simple and useful
Another way to optimize your digital marketing is to keep all your content simple and useful to your audience.
Your audience should find your content useful, whether it’s providing the information they want about your industry or telling potential customers why they should buy your product. Whatever it is, make sure it has a clear purpose and provides useful information.
Also, make sure your marketing materials are relatively simple. Use common language and make sure your content is easy to read, both on your website and on your landing pages.
7. Leverage Remarketing
Remarketing – the practice of marketing to people who have already visited your website – is a valuable tool for generating conversions. You can remarket through email, paid advertising, and social media advertising.
When you target your marketing to people who have already shown a clear interest in your company, you have a better chance of convincing them to buy from you. This is especially true for those who have already started the buying process.
8. Track key analytics
Our last digital marketing tip is to track valuable analytics across all your campaigns. It could be the click-through rate (CTR) of paid ads or the traffic to the website. Whatever analysis is relevant to a given strategy, be sure to keep up with them.
Your analytics will show you how effective your marketing is. If marketing campaigns are underperforming, you can re-optimize them for better results. At the same time, a successful marketing campaign will show you what works so you can follow suit in other areas.
With our digital marketing services, you’ll get help implementing each of the digital marketing tips listed above – and more! You also have access to a dedicated representative who will work closely with you on every part of your marketing.