And the Internet has revolutionized the way we consume information, communicate, buy things, and even bank money. We are also revolutionizing the way we do it. Business We market our products and services.
If you haven’t lived under a rock, you’ve probably heard of influencer marketing. As a business owner, it should have caught your attention. About 50% of consumers now make purchase decisions based on influencer recommendations.
Importance of Influencer Marketing
Without influencer marketing in your strategy, you’re only getting half the number of customers you’ll get!
Read on to learn more about influencer marketing benefits.
- Increase your sales
Sales were declining, and nothing seems to be working?
Most likely you haven’t tried influencer marketing. If you need to immediately increase your sales, you need to find a way to reach your target audience directly. They also need to speak in a language they understand.
Influencer marketing is very effective for this.
An influencer is someone who has dedicated and loyal followers. So when an influencer recommends your product or service to your followers, you expect them to take action. Sales will increase.
However, the success of an influencer marketing campaign depends largely on choosing the right influencers. Fortunately, there are platforms that can connect brands with the right influencers. Look at Shake for example.
- Increase brand awareness
Not all followers of an influencer buy a product or service. This is fine, but at least you will get to know the brand.
Increasing brand awareness is an important goal of influencer marketing campaigns. The more people hear about your business, the more likely they are to buy from you in the future.
Influencer marketing also drives brand engagement. People who hear about your brand won’t be quiet about it. For example, they can contact influencers and ask questions about the brand. The result is more comments about your brand online.
- Influencer Marketing is Affordable
$1.2 million per Instagram post. Obviously, this is what Kyle Jenner and other celebrities are charging for.
Don’t let the picture surprise you. As a small business owner, you have no business reaching out to such influential people. There are thousands of other influencers charging hundreds or thousands of dollars for marketing campaigns.
If you know where to find the right influencer for your brand, you can find deals that fit your budget.
- Great for SEO
Influencer marketing is good for SEO in many ways.
Increased brand engagement increases online awareness. As more and more people talk about your brand or do a Google search, the bot will notice.
Influencers also link back to your site from the page. This will help you improve your site’s domain rights.
reap the benefits of influencer marketing
If you’ve been on the fence about influencer marketing, it’s time to start reaching out to influencers you want to work with. Once you start receiving influencer marketing benefits, you can’t go back.
